JUNE 9 - 9:00 AM - 4:00 PM
9:00 - 9:55 AM
Welcome: Bringing Together Michigan's Digital Health Community
Stephen Rapundalo, PhD, MichBio, President and CEO
Session 1: Trends in Digital Health - Applications in Pharma, Devices, Healthcare and Consumer Wellbeing
Cutting-edge innovations are advancing modern medicine and wellness, including therapeutics, devices, wearables, precision diagnostics, telehealth, and so much more. Thought leaders will discuss how digital tools and applications are driving unparalleled disruption in healthcare and the trends that are shaping the future trajectory of digital health.
Liz Popwell, FACHE, PMP, Ascension Health, Chief Strategy Officer (Moderator)
Sandra Nagale, PhD, Boston Scientific, Director, Digital Health and Data Solutions
Clifford Goldsmith, MD, Microsoft, US Chief Medical Officer
Gati Dharani, MPH, Pfizer, Director, Digital Strategy and Data Innovation
Eric Jensen, MBA, AVIA, Chief Product Officer
10:00 - 10:55 AM
Digital Health Transformation Headwinds - Navigating a Complex Market
Digital health companies face several obstacles as they attempt to fit into the healthcare ecosystem. Most prominently, these include data privacy and security, pricing and reimbursement, and compliance and regulatory issues. A thorough understanding of the healthcare market and its complex business models is critical, as it may mean the difference between successful commercialization or simply having a cool technology that meets no need.
Keith Brophy, Emergent Holdings, Inc, Director, Business Lab (Moderator)
Laural Sweeney, Access Strategies, LLC, Principal
Lee Kim, HIMSS, Director
Kathleen McGrow, Microsoft, Chief Nursing Innovation Officer
11:00 AM - 12:00 PM
FDA Town Hall - The Latest in Regulating Digital Health
An informative peek into the new FDA’s Digital Health Center of Excellence. This is a rare opportunity to interact directly with the Center’s leadership and get an update on DHCoE’s priorities, regulatory guidance, and answers to all of your burning questions regarding regulatory oversight of digital health products and technologies.
Bakul Patel, MBA, U.S. Food and Drug Administration, Director, Digital Health Center of Excellence
Stephen Rapundalo, PhD, MichBio, President and CEO (Moderator)
12:00 - 12:30 PM
12:30 - 1:20 PM
Breakout 1: Funding Digital Health - Insights from Investors and Entrepreneurs
Venture capital funding for digital health companies was at record highs in 2020 amidst the pandemic – will it stay that way? Panelists will explore timely topics related to investment in digital health - what kinds of technologies are of interest; what metrics and evidence are investors looking for in a digital startup; and what are the key fundraising opportunities and challenges facing digital health entrepreneurs today?
Scott Button, Venture Investors, Managing Director (Moderator)
Dipa Mehta, Advocate Aurora Health, System VP, Corporate Development and Ventures
Alyssa Jaffee, 7wireVentures, Partner
Laura Veroneau, Optum Ventures, Partner
Breakout 2: Technology Showcase - Commercializing Digital Health in Michigan
Pre-seed, early- and growth-stage ventures in Michigan present on how they’re commercializing cutting-edge digital technologies across a myriad of applications – a mere microcosm of the statewide digital health community.
Fred Molnar, Michigan Economic Development Corporation, Vice President of Entrepreneurship and Innovation (Moderator)
Daniel Siegal, MD, NAVV Systems, President and CEO
Harvey Goodman, Eebu Health, CEO
Christopher Jue, Caregiver's Insight, Co-Founder and Director, Operations
Zhifeng Kou, PhD, EagleView Imaging, Inc, Founder and President
1:30 - 2:20 PM
Breakout 3: Scaling the Mountain - Digital Health Adoption Strategies
There is no well-worn path for digital health companies to follow that will drive market adoption of their technologies at scale. Hear how conducting customer discovery, convincing skeptical health providers, navigating procurement processes, and ensuring consumer usability are just a few of the hurdles that digital health companies need to traverse on the way to market adoption.
Carla Smith, Carla Smith Health, CEO (Moderator)
Asha Tiwary, Trinity Health, National Director Innovation and Digital Health Programs
Heidi Dohse, Tour de Heart, President and Founder
Lisa Prasad, Henry Ford Health System, Vice President and Chief Innovation Officer
Charlie Caine, Samaritas, Vice President Information Technology
Breakout 4: What it Really Takes to Become a Digital Health Founder
Entering the digital health market is complex with a myriad of players to contend with. One must find an important gap in the healthcare continuum and then build and fund the idea into a product and company that can make a difference and succeed commercially. Panelists will talk about their experiences in building a successful disruptive healthcare company.
Dave Morin, Care Technology Advisors, Founder and Managing Member (Moderator)
Jay Desai, PatientPing, Founder and CEO
Justin Adams, AlertWatch, CEO
Lisa McLaughlin, Workit Health, Co-founder and Co-CEO
2:20 - 2:30 PM
Closing Remarks - The Future for MI's Digital Health Sector
Stephen Rapundalo, PhD, MichBio, President and CEO
2:30 - 4:00 PM
Cybersecurity Assessment for Bioscience Companies: A Workshop
In this 90-minute workshop, CyberForce|Q will provide an assessment of cybersecurity risks unique to most companies in the biosciences industry. It will also lay out a series of steps for implementing a measurable, effective cybersecurity program that addresses malicious operational challenges. Each participant will be provided with a complementary token for a self-guided cybersecurity assessment in CyberForce|Q’s cybersecurity measurement application, Q|FRAME™.
Eric Eder, CyberForce Q, Founder and President
Alex Proctor, CyberForce Q, Cybersecurity Advisor
Visit Sponsor and Exhibitor Booths